I am a global brand strategy, experience design and innovation thought leader with over 26 years of experience in the air travel, telecom, cruise and rail industries. As a Chartered Marketer, I have a track record of driving innovation and change in leading brands by combining creativity with customer and commercial insights.

I have designed end-to-end premium flying and sailing experiences, defined how brands come to life through sound, taste and smell, and transformed products/service experiences from “follower” products to award-winning, best-in-class, PR headliners.